Marketing Director


Arcadia, CA, USA

Full time


May 14

Job Title: Marketing Director

Department/Group: Marketing

Location: Arcadia, CA (Onsite)

Level/Salary Range: $135,000

About Segway Inc:

Segway Inc, develops, manufactures, and sells personal electric transportation devices. Founded in 1999, Segway continues to be the worldwide leader in personal transportation, selling products in more than 80 countries and regions. Due to our innovative nature, we are experiencing growth and looking for talented individuals who want innovate with us

Role and Responsibilities:

Plan and execute a marketing strategy for the organization and for new and existingproducts or services.

  • Oversee the implementation of the marketing strategy.
  • Develop a brand strategy.
  • Develop and administer an annual marketing budget.
  • Manage and measure marketing campaign costs.
  • Create and manage a calendar of events such as trade shows, conferences and thought leadership contributions.
  • Conduct customer, brand, and product research initiatives to support GTM efforts.
  • Offer expert advice to develop innovative advertising, public relations, social media and events.
  • Guide and supervise the day-to-day activities of the US marketing team J, including hiring, Training, workloads, schedules, and deadlines.
  • Provide tools and materials to enable the sales team to function effectively.
  • Work with the e-commerce team on marketing initiatives and develop and approve creatives for promotions.
  • Produce sand stills for each product globally and lead the production locally in the US.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Manage marketing-related agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management.
  • Oversee the development and operation of or email marketing program and provide analytics review.
  • Manage and refine the organization’s social media presence.
  • Review and approve marketing content for crowdfunding projects.
  • Manage internal communication projects like a monthly newsletter (internal only) for the US consumer team.
  • Work cross-functionally with legal and after-sales departments to ensure a positive customer experience with Segway products and prevent potential PR crisis.

Qualifications and Education Requirements:

  • Bachelor’s Bachelor degree or above, major is not limited, 5 years relevant working experience, overseas study or working experience.
  • Excellent marketing planning ability with internet company or international market development experience.
  • Excellent communication skills in English, able to conduct business negotiations skillfully.
  • Strong knowledge of U.S Market
  • With strong learning ability, can quickly learn business knowledge and master local communication and marketing knowledge.
  • Prefer: bilingual skills Fluent Mandarin and English

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